Frequently Asked Questions
Durai Digital Agency is a digital marketing agency that specializes in providing comprehensive marketing solutions to various businesses with special emphasis in healthcare and direct-to-consumer industries. We offer a range of services that can help you to elevate your online presence and drive business growth.
Durai Digital offers several marketing services including:
- Digital ads
- Pay Per Click Ads
- SEO Optimization of website
- CRM Administration
- Billboard Advertising
- Web Design & Development
- Domain Hosting
- Reputation Management
- Graphic Design
- Commercial Video Production
- Research & Strategy
If you'd like to work with Durai Digital Agency to take care of your digital marketing needs, just book a consultation with us. We'll chat about your business needs and provide a customized marketing proposal from there.
The cost of our marketing services generally varies based on the services you require, the package you choose, and some additional cost that Durai Digital Agency may incur while ensuring that your marketing needs are taken care of.
Our approach to understand and help you with customized marketing strategy. We are different from other agencies as we have deep industry expertise and we offer a client-centric approach. We don't just deliver marketing services; we build long-term partnerships based on trust and results. Our team of seasoned professionals combines strategic thinking with data-driven insights to create tailored solutions that drive tangible growth.
Absolutely we have helped several healthcare and direct-to-consumer businesses strive in this highly competitive market. We suggest you book a consultation with us to understand how we can help you.
We are open weekdays from 9 am-5 pm(Central time).
Services Specific FAQs
SEO, or Search Engine Optimization, an online exercise done for improving your website's visibility on search engine results pages (SERPs).
When someone searches for a product or service related to your business, SEO aims to get your website to appear as high as possible in those results.
You can benefit from SEO by getting:
- Higher ranking resulting in increased online visibility
- High quality traffic
- Improved user experience
- Better conversion rate
- Convenient and cost effective in long run
- Higher online ranking increases trustworthiness of your website.
Once the website is optimized properly it takes 3-6 months time to see positive results of your SEO implementation. However in some highly competitive industries it might take a bit more longer to see the results of SEO.
On-page SEO requires you to work on the web pages by making it more user friendly in terms of content, keyword optimisation, website structure, image optimization and including meta titles and meta description for web pages.
Whereas off-page SEO focuses on building your website's authority and credibility through external factors like backlinks, local SEO, social media marketing, brand mentions and getting listed on relevant online directories.
Yes Durai Digital helps you with local SEO services. Local SEO plays a crucial role when it comes to targeting customers within a specified geographical area.
PPC FAQs
PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It's a way to buy visits to your website rather than earning them organically through SEO.
The cost of PPC advertising varies depending upon various factors like:
- Industry competitiveness
- Keyword selection
- Ad relevance and Ad quality
- Bidding strategy
- Ad targeting.
Google Ads focuses on capturing user intent while Facebook Ads focus on building relationships and brand awareness.
You can track your ROI by understanding key metrics and analyzing your ads performance. Some key metrics that you must understand includes:
- Click-through rate (CTR): The percentage of people who click on your ad after seeing it displayed on the search results.
- Conversion rate: The percentage of people who complete the desired action like making a purchase or filing in a form.
- Cost per acquisition (CPA): The amount of money that you spent to acquire a customer.
- Return on ad spend (ROAS): The revenue generated for every dollar that you spent on advertising.
Web Design and Development FAQs
Creating a website requires you to undergo certain steps including:
- Planning and strategy
- Design and development
- Launch and optimization
- Maintenance and update
The timeline for making a website based on several factors like:
- Website complexity
- Content creation
- Design and development resources.
Responsive web design is the practice in which a website developer creates user-friendly websites that adjust and adapt to fit any device, like desktop computer, laptop, tablet, or smartphone.
A responsive web design allows you to get an optimal viewing experience across all screen sizes.
Yes we offer website maintenance. To know more please schedule a consultation with us.