Strategy, design & growth for ambitious brands

(312) 725 4172

WHERE THE WORK STARTS

Consumer brands usually lose customers at one of three points.

Durai finds where you are losing people and starts there.

Consumer brands usually lose customers at one of three points.
01
Unclear positioning

Some shoppers scroll past because nothing tells them why your product is different.

02
Costly bounce points

Others click the ad, then leave at the product page or checkout.

03
No repeat contact

Many buy once and never hear from you in a way that brings them back.

Give people a reason to remember your product.
WHEN SHOPPERS CANNOT TELL YOU APART

Give people a reason to remember your product.

We work out who the product is for and why they should care, then build the brand and the launch around that answer.

  1. 01
    Typical work

    Consumer research · Category analysis · Brand positioning · Audience strategy · Messaging · Visual identity · Launch strategy · Campaign concepts

  2. 02
    You leave with

    A clear position and a launch plan your team can carry into content, campaigns, and the store.

Prepare the Brand for Market
Find where shoppers leave, and fix it.
WHEN INTEREST DOES NOT BECOME SALES

Find where shoppers leave, and fix it.

A good ad can win attention that a weak product page or clumsy checkout then loses. Durai follows the path from ad to order and fixes the steps costing you sales.

Improve the Buying Journey

Build for the full distance between a first impression and a second purchase.

WHEN CUSTOMERS BUY ONCE

Turn first orders into repeat customers.

As you add channels, the brand starts to sound different in each one, and the people who already bought from you get forgotten. Durai connects your campaigns, email, SMS, and customer data so every order helps you win the next one.

Turn first orders into repeat customers.
01
Typical work

Retention strategy · Email and SMS journeys · CRM administration · Brand systems · Campaign frameworks · Creative production · Website optimization · Performance reporting

02
You leave with

A brand that sounds the same everywhere and a system that brings customers back.

Grow Repeat Sales
OUR APPROACH

Test the costly assumptions before they eat the budget.

  1. 01

    Learn why people buy

    We study customers, reviews, search data, and sales to learn what draws people in and what makes them hesitate.

  2. 02

    Shape the reason to choose

    We turn that research into positioning, offers, and messages built around how your customers actually decide.

  3. 03

    Launch across the experience

    We carry it into ads, content, product pages, and follow-up, so every touchpoint gives the same reason to buy.

  4. 04

    Improve the economics

    We track the numbers that matter and adjust the audience, creative, and offer based on the results.

Bring us the part of the buying journey that is holding you back.
START WITH THE CURRENT PRIORITY

Bring us the part of the buying journey that is holding you back.

That might be a new product, ads that stopped paying off, or a brand that needs steady support. We start there and expand when the results support it.

  1. 01
    Focused growth engagement
    One defined positioning, conversion, or campaign problem tied to a sales result.
  2. 02
    Brand and growth project
    Research through positioning, creative, and the store or website you need to launch.
  3. 03
    Ongoing growth partnership
    Continued support for acquisition, creative testing, and retention.

Frequently asked questions

Brands that sell through their own site, marketplaces, retail, or a mix. Each project is shaped around your category, price point, and stage of growth.
Yes. We use customer interviews, reviews, search data, and sales data, and we can test messages, offers, and creative before you spend more.
Yes. We can focus on paid ads, product pages, abandoned carts, email, or repeat purchase. Often a focused project shows whether the real problem starts earlier, in the offer.
Yes. We can define the audience, position the product, build the brand, and plan and run the launch.
Yes. We can lead a project or work alongside your team, filling in the skills you don’t have in house.
Yes. Depending on the project, we handle branding, content, paid media, influencer marketing, website design and development, email, SMS, and ongoing improvement.

START WITH THE GROWTH PROBLEM

Tell us where shoppers are dropping off.